Bachelor of Science in Marketing

The Bachelor of Science in Marketing at William Paterson University is designed to equip students with essential skills for a successful career in marketing. This online program emphasizes the development of analytical, critical reasoning, and communication skills, focusing on customer engagement and the dynamics of buyer behavior. Students will explore various aspects of marketing, including marketing research, consumer behavior, pricing strategies, and digital marketing. The curriculum prepares graduates to critically evaluate marketing programs, conduct comprehensive market research, and implement effective social media strategies. With a total of 120 credit hours required, students can expect to gain a deep understanding of both domestic and international marketing practices, making them well-prepared for the challenges of the global marketplace. The program is structured to accommodate working professionals, offering multiple start dates and an accelerated format.