Explore the Bachelor of Business (Marketing) program at Western Sydney University. This program is offered in AUS and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business (Marketing) at Western Sydney University Online is designed to equip students with essential marketing skills and knowledge necessary for a successful career in the dynamic field of marketing. This three-year undergraduate program, delivered entirely online, allows students to balance their studies with work and family commitments. The curriculum covers a range of core subjects including Marketing Principles, Customer Experience Fundamentals, and Strategic Brand Management, ensuring a comprehensive understanding of marketing strategies and consumer behavior. Students will also engage in practical projects, such as the Marketing Planning Project, to apply their learning in real-world contexts. Graduates will be well-prepared for various roles in marketing, including Marketing Consultant and Brand Manager, and will meet the educational requirements for recognition as a Certified Practising Marketer. The program is flexible, allowing for part-time study options, making it accessible for a diverse range of students.

Required Courses

• Enterprise Law
• Financing Enterprises
• Enterprise Innovation and Markets
• Enterprise Leadership
• Marketing Principles
• Customer Experience Fundamentals
• Marketing and Digital Communications
• Strategic Brand Management
• Customer Insights
• Fundamentals of Marketing Analytics
• Strategic Marketing Management
• The Service Enterprise
• Statistics for Business
• Design Thinking for Creativity
• Marketing Planning Project

Elective Courses

• No elective courses listed.