Bachelor of Marketing

Western Carolina University (WCU) offers an accredited online Bachelor’s degree in Marketing through its College of Business, starting this fall semester. This program is designed to provide the same high-quality education and curriculum as the on-campus version, ensuring that students receive individual attention and effective course delivery. The online format is particularly beneficial for nontraditional students and working adults, allowing them to balance their studies with personal and professional commitments. The curriculum emphasizes practical experience, including simulated selling situations and real-world marketing analysis. As an NC Promise university, WCU offers affordable tuition rates, capped at $500 per semester for in-state students and $2,500 for out-of-state students, making this program accessible to a wider audience. The flexibility of the online program is ideal for those who need to fit their education into a busy schedule, whether in the evenings or on weekends.