Explore the Bachelor of Arts in Business Administration - Marketing program at Washington State University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Arts in Business Administration with a focus on Marketing at Washington State University (WSU) prepares students for dynamic careers in the fast-paced global business environment. This program emphasizes the development of essential marketing skills, including consumer behavior analysis, marketing research, promotion management, and international marketing. Students will engage in a curriculum that combines foundational business principles with specialized marketing knowledge, equipping them for roles such as marketing associate, sales representative, or brand manager. The program is delivered entirely online, allowing for flexibility in scheduling, with courses offered in a 7-week format. This structure enables students to balance their studies with professional commitments effectively. WSU's Carson College of Business is AACSB accredited, ensuring a high-quality education that meets global business standards. Graduates will be well-prepared to meet the marketing needs of various organizations and industries.

Required Courses

• ECONS 101 - Fundamentals of Microeconomics
• ECONS 102 - Fundamentals of Macroeconomics
• MATH 201 - Finite Math for Business
• MATH 202 - Business Calculus
• B_A 100 - Introduction to Business
• B_A 102 - Exploring Careers in Business
• HBM 101 - Professional and Career Development for the Business World
• ACCTG 230 - Financial Accounting
• ACCTG 231 - Managerial Accounting
• B_LAW 210 - Business Law
• B_A 212 - Decision Analysis, Spreadsheets and Data Visualization
• MGTOP 215 - Business Statistics
• MIS 250 - Managing Information Technology
• B_A 211 - Business Ethics, Teams, and Innovation
• FIN 325 - Introduction to Financial Management
• MGTOP 340 - Operations Management
• MKTG 360 - Marketing
• I_BUS 380 - International Business
• MGMT 491 - Strategic Management

Elective Courses

• IBUS 482 - International Marketing
• MKTG 368 - Marketing Research
• MKTG 407 - Consumer Behavior
• MKTG 477 - Promotion Management
• MKTG 495 - Marketing Management
• Any 300 or 400 level ACCTG, B_LAW, ENTRP, FIN, I_BUS, MGMT, MGTOP, MIS or MKTG course