Bachelor of Science in Marketing

The Bachelor of Science in Marketing at Utah Valley University (UVU) is designed to equip students with essential skills in marketing management, digital marketing, and sales. This comprehensive online program covers a diverse curriculum that includes Internet marketing, social media, web analytics, personal selling, and advertising. Students will gain practical insights and real-world skills, preparing them for various roles in the marketing industry. Graduates will be adept at analyzing market trends, crafting customer-centric marketing plans, and leading marketing projects. The program emphasizes communication skills, ensuring that students can effectively share their analyses and strategies with stakeholders. With a focus on both theoretical knowledge and professional preparation, this degree positions graduates for success in a dynamic marketing environment.