Marketing, BS

The Bachelor of Science in Marketing at Utah State University equips students with essential skills for a successful career in marketing. This program emphasizes a blend of creative and analytical thinking, enabling students to develop effective marketing strategies and plans. With a focus on real-world applications, students learn from experienced faculty who guide them in applying theoretical knowledge to practical situations. The curriculum includes courses such as Big Market Insights from Big Data, Promotional Strategy, Digital Marketing, and Marketing Strategy, which prepare graduates for various roles in the marketing field. The program also highlights the importance of digital skills, reflecting current industry demands. Graduates can pursue careers as marketing managers, brand managers, and marketing analysts, among others. The program is designed to foster critical thinking and strategic decision-making, essential for navigating the dynamic marketing landscape.