Master of Science in Marketing

The Online Master of Science in Marketing at the University of Wisconsin-Whitewater is designed to equip students with the skills necessary to thrive in a rapidly evolving marketing landscape influenced by digital technology and data analytics. This 30-credit program emphasizes critical thinking, strategic decision-making, and the application of consumer insights and artificial intelligence in marketing practices. Students can complete the program asynchronously, allowing for flexibility in managing their studies alongside professional commitments. The curriculum includes both required and elective courses that cover various aspects of marketing, preparing graduates for roles such as marketing managers and market research analysts. With a strong alumni network and AACSB accreditation, this program not only enhances career prospects but also provides a comprehensive understanding of global marketing strategies. The program can be started in spring, summer, or fall, and can be completed part-time, making it accessible for working professionals.