Digital Marketing Technology

The Bachelor of Science in Digital Marketing Technology at the University of Wisconsin-Stout is a fully online program designed to equip students with essential skills for the digital marketing landscape. This program emphasizes a multidisciplinary approach, integrating marketing, technology, and business principles. Students will learn to create engaging digital content, develop web applications, and utilize data analytics to enhance user interaction. The curriculum includes both required and elective courses, allowing students to tailor their education to their career goals. Graduates are prepared for various roles, including marketing managers, social media specialists, and web developers. The program is structured to be completed in four years for full-time students, with opportunities for summer and winter courses to accelerate graduation. Additionally, students can earn professional certificates that complement their degree, enhancing their employability in a competitive job market.