Explore the BBA in Marketing program at University of West Alabama. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Online Bachelor of Business Administration (BBA) in Marketing from the University of West Alabama is designed to equip students with essential marketing skills and knowledge. This program, which can be completed in approximately 3 to 4 years, consists of 123 credit hours, including 30 hours dedicated to the marketing major. Students will explore various aspects of marketing, including consumer behavior, advertising, and market research, through a fully online format. The curriculum includes both required courses and electives, allowing students to tailor their education to their career goals. Graduates will be prepared for roles such as public relations specialists, advertising managers, and market research analysts, and will have the academic foundation to pursue advanced degrees. The program emphasizes practical knowledge and skills that are directly applicable in the business world, making it an excellent choice for those looking to advance their careers in marketing.

Required Courses

• Accounting I and II
• Business Law and Legal Environment
• Professional Development Seminar
• Business Communications
• International Business Seminar
• Business Analytics
• Finance
• Management
• Management Information Systems
• Operations Management
• Strategic Management
• Marketing
• Consumer Behavior
• Advertising and Promotion
• Marketing Management
• Market Research
• Marketing Strategy

Elective Courses

• Business Ethics
• Entrepreneurship
• Leadership
• Personal Selling
• Retail Management
• Services Marketing
• E-Marketing and Social Media
• Event Marketing
• Sales Management
• Foundations in Sport Marketing
• Digital Marketing Analysis
• International Marketing
• Marketing Internship