Explore the Bachelor of Business (Marketing) program at University of South Australia. This program is offered in AUS and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business (Marketing) at the University of South Australia is a comprehensive undergraduate program designed for those looking to excel in the dynamic field of marketing. This 100% online degree allows students to develop a broad skill set in areas such as brand management, advertising, market research, and consumer behavior. The curriculum is informed by cutting-edge research from the Ehrenberg-Bass Institute for Marketing Science, ensuring that students gain relevant and practical knowledge. The program emphasizes the integration of creative thinking with data analysis, preparing graduates for various roles in marketing, including brand management, market research, and digital marketing. With a flexible study schedule, students can balance their education with work and personal commitments, making it an ideal choice for busy professionals. The degree is structured to be completed in three years full-time, with options for part-time study available, allowing for a tailored educational experience.

Required Courses

• Critical Approaches to Online Learning
• Business and Society
• Marketing Principles: Trading and Exchange
• Business Law
• Quantitative Methods for Business
• Consumer Behaviour
• Principles of Economics
• Marketing Analytics
• Professional Development in Marketing
• Market Research
• Retailing
• Advertising
• Business Intelligence
• Entrepreneurship for Social and Market Impact
• Management and Organisation
• Strategic Management
• Branding
• Essentials of Marketing Planning
• Integrated Marketing
• International Business Environments

Elective Courses

• Managing Decision Making
• International Management Ethics and Values
• Managing the Employment Relationship
• Organisational Leadership
• Organisational Entrepreneurship
• Digital Marketing
• Virtual Industry Internship
• Marketing for Health and Wellbeing
• Social Media Engagement
• Content Creation for Media
• Media Law and Ethics