Explore the Online BA in Marketing Management Top-up program at University of Northampton. This program is offered in GBR and provides an excellent learning opportunity in Undergraduate studies.

The Online BA in Marketing Management Top-up from the University of Northampton is designed for students looking to complete the final year of their Bachelor's degree in marketing. This program, which is AACSB accredited, allows students to enhance their understanding of marketing principles, brand management, and international marketing, while also exploring contemporary issues in digital media. The course spans 12 to 24 months and is delivered entirely online, providing flexibility for students to engage with the material at their own pace. Students will complete six modules, each worth 20 credits, culminating in a total of 120 credits required for graduation. The curriculum emphasizes critical thinking, analytical skills, and practical application of marketing theories, preparing graduates for various roles in marketing management, brand management, and market research. This program is ideal for those with prior qualifications in business or marketing, looking to advance their careers in the marketing field.

Required Courses

• Organisational Change Management
• Strategic Management in a Global Context
• Direct and Digital Marketing
• International Business
• International Marketing
• Leadership in Organisations

Elective Courses

• No elective courses listed.