Marketing (B.B.A.)

The Bachelor of Business Administration (B.B.A.) in Marketing at the University of North Dakota equips students with essential skills in strategic market planning and consumer behavior. This program, offered both online and on-campus, spans four years and requires 120 credit hours for completion. Students engage in a comprehensive curriculum that includes courses such as Consumer Behavior, Integrated Marketing Communications, and Marketing Research. The program emphasizes real-world applications through internships and cooperative education opportunities, allowing students to gain valuable experience with leading companies. Graduates are well-prepared for diverse careers in marketing, including roles in brand management, market research, and digital marketing. The program is accredited by AACSB International, placing it among the top 5% of business schools globally, ensuring a high-quality education that meets industry standards.