Marketing

The Bachelor of Science in Marketing at the University of New Hampshire's College of Professional Studies is designed to equip students with a comprehensive understanding of marketing principles and practices. This fully online program covers essential topics such as consumer behavior, branding, social media, and global marketing, ensuring graduates are well-prepared for the dynamic marketing landscape. The curriculum includes both core business courses and specialized marketing classes, allowing students to develop both creative and analytical skills. With a total of 120 credit hours required for graduation, students can transfer up to 90 credits from previous coursework. The program emphasizes real-world applications and includes courses like Agile Marketing, Digital Storytelling, and Marketing Research. Graduates are prepared for various roles in the marketing field, including Marketing Specialist, Brand Manager, and Digital Advertising Specialist. The program is flexible, accommodating the needs of working professionals.