Bachelor of Science in Marketing

The Bachelor of Science in Marketing at the University of Minnesota is designed to equip students with essential skills and strategies for understanding customer needs and navigating the complexities of the global marketing landscape. This hands-on program emphasizes critical thinking and practical applications through a diverse curriculum that includes courses in personal selling, advertising, consumer behavior, and strategic marketing. Students will engage in topics such as internet marketing and marketing research, preparing them for various roles in the marketing field. With a total of 120 credits required for completion, this undergraduate degree offers a comprehensive education that prepares graduates for careers in advertising, public relations, market research, and more. The program is fully online, allowing for flexibility in learning while maintaining a strong focus on real-world applications.