Explore the BA (Hons) Business and Marketing program at University of Essex. This program is offered in GBR and provides an excellent learning opportunity in Undergraduate studies.

The BA (Hons) Business and Marketing program at the University of Essex Online is designed to equip students with the skills necessary to thrive in the dynamic business landscape. Over a duration of four years, students will explore various aspects of marketing and business management, including consumer behavior, budgeting, and the global business environment. The curriculum emphasizes practical skills through real-world examples and culminates in an independent research project. The program is delivered entirely online, allowing for flexibility in study while maintaining high academic standards, supported by experienced tutors. Graduates will be well-prepared for diverse career opportunities in marketing, finance, and management, benefiting from the university's AACSB accreditation and a strong emphasis on employability skills.

Required Courses

• Fundamentals of Effective Learning
• Business and Management Skills
• Fundamentals of Marketing
• Human Resource Management
• Introduction to Finance
• Business Environment
• Core Skills and Employability
• Business Planning
• Marketing and Sales Management
• Operations Management
• Consumer Behaviour
• Marketing Communications
• Project Management
• Business Investigation
• Global Business Environment
• Business Strategy
• International Marketing Strategy
• Marketing Research
• Advanced Business Project

Elective Courses

• e-Business Marketing
• Business Law
• Services Marketing