Explore the Bachelor of Commerce (Marketing) program at University of Cape Coast. This program is offered in GHA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Commerce (Marketing) program at the University of Cape Coast aims to develop highly qualified graduates equipped with the necessary skills and knowledge to make strategic marketing decisions that enhance goodwill, sales, and profitability across various organizations. The program emphasizes the application of marketing theories and procedures, enabling students to identify and rectify inefficient marketing strategies while fostering innovative approaches to increase revenue. The curriculum is structured over four years, comprising eight semesters with a minimum credit load of 15 per semester. Students engage in a blended learning approach, combining face-to-face and self-learning sessions, supported by a comprehensive Learning Management System. Graduates are well-prepared for careers in market research, business development, and marketing consultancy, and are eligible to pursue further studies in related postgraduate programs.

Required Courses

• African Studies
• Communicative Skills I
• Principles of Economics I
• Information Technology Skills
• Fundamentals of Business I
• Foundations of Accounting I
• Introduction to Computing
• Communicative Skills II
• Principles of Economics II
• Information Literacy
• Liberal Studies
• Fundamentals of Business II
• Foundations of Accounting II
• Event Management
• Quantitative Methods I
• Business Law I
• Principles of Management
• Business Communication
• Human Resource Management
• Service Marketing
• Retail Marketing
• Quantitative Methods II
• Critical Thinking and Practical Reasoning
• Business Law II
• Principles of Marketing
• Organisational Behaviour
• Introduction to Cost and Management Accounting I
• Innovation and Digital Marketing
• Marketing Management
• Consumer Behaviour
• Operations Management
• Managerial Economics
• Sales Management
• Sports Marketing
• Services Marketing
• Computer Applications in Marketing
• Business Research Methods
• Financial Management
• Marketing Research
• Self-Management Skills
• Project Management
• Entrepreneurship
• Marketing Communications
• International Marketing
• Strategic Management
• Business Ethics and Corporate Governance
• Project Work

Elective Courses

• No elective courses listed.