Explore the Bachelor in Sports Management program at United International Business School. This program is offered in CHE and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor in Sports Management at United International Business School (UIBS) is designed to equip students with the necessary skills and knowledge to excel in the sports industry. This undergraduate program spans three academic years, comprising nine quarters, and requires the completion of 180 European credits (equivalent to 120 American semester credits). Students will engage in a diverse curriculum that includes core courses in business management, finance, and marketing, alongside specialized courses in sports management such as Sports Marketing, Sports Economics, and Event Management. The program is delivered in English and offers a flexible structure with options for full-time or part-time study, allowing students to tailor their learning experience. Additionally, students can benefit from internships and study abroad opportunities, enhancing their global perspective and practical experience in the field. Upon completion, graduates receive a dual degree, enhancing their employability in the competitive sports management sector.

Required Courses

• Principles of Accounting
• Cost Accounting
• Managerial Accounting
• Entrepreneurship
• Cross-Cultural Training
• Macro Economics
• Micro Economics
• Managerial Economics
• Principles of Finance
• Managerial Finance
• Human Resource Management
• Leadership
• Organizational Behavior
• Information Systems
• Principles of Management
• Managing Growth
• Strategic Management
• Principles of Marketing
• Digital Marketing
• Consumer Behavior
• Marketing Communications
• Marketing Management
• Supply Chain Management
• Principles of Business Calculus

Elective Courses

• Media and Mass Communication
• Public Relations
• Sports Economics
• Sports Coaching
• Sports Marketing
• Event Management
• Facility Management
• Introduction to Project Management
• Sports Management
• Undergraduate Research Project in Sports Management
• Contemporary Cases in Sports Management
• Undergraduate Capstone Project in Sports Management