Bachelor of Arts in Digital Media and Professional Communication

The Bachelor of Arts in Digital Media and Professional Communication at Texas Tech University is designed to equip students with essential skills for thriving careers in the media and communication sectors. This program emphasizes the development of both applied and soft skills, which are highly sought after in various industries. Students will learn to navigate complex intercultural and multicultural issues, preparing them to be effective communicators, critical thinkers, and ethical problem solvers. The curriculum includes a comprehensive core that covers the fundamentals of digital media, professional communication, and related disciplines, ensuring graduates are well-prepared for the dynamic job market. The program is offered entirely online, making it accessible to a diverse range of students. With a total of 120 credit hours required for completion, this degree provides a robust foundation for those looking to enter the media and communication fields or enhance their existing career paths.