Bachelor of Arts in Mass Communication

The Bachelor of Arts in Mass Communication at Texas State University is a fully online program designed to equip students with essential skills in research, writing, critical thinking, and ethical reasoning. This program covers a broad spectrum of topics including advertising, digital media, journalism, and public relations, preparing graduates for various roles in the media industry. Students will engage in a curriculum that emphasizes the creation of media messages across different platforms, the impact of technology on communication, and the legal aspects of media practices. The program requires the completion of 120 credit hours, including core courses and electives, and is taught by experienced faculty who provide real-world applications of the material. With a focus on collaborative projects and a choice of minors, this degree aims to develop socially responsible media professionals ready to tackle contemporary challenges in mass communication.