Bachelor of Science in Marketing

The Bachelor of Science in Marketing at Southwest Minnesota State University (SMSU) is an online program designed to equip students with essential marketing skills for a competitive job market. This program requires the completion of 60 credit hours and offers three areas of emphasis: digital marketing, general marketing, and sales. Students will engage in a comprehensive curriculum that includes courses such as Consumer Behavior, International Marketing, and Strategic Marketing Management. The program is flexible, allowing students to complete their degree in 2 to 4 years, making it suitable for both full-time and part-time learners. With a focus on practical skills and real-world applications, graduates will be prepared for various marketing roles, including marketing manager and public relations manager, in a rapidly evolving industry.