Explore the Bachelor of Science in Marketing - Digital Marketing program at Southern New Hampshire University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Science in Marketing with a concentration in Digital Marketing at Southern New Hampshire University equips students with essential skills for a successful career in the digital marketing landscape. This program covers a comprehensive curriculum that includes courses on digital marketing strategies, SEO, SEM, mobile marketing, and consumer behavior. Students will learn to develop effective marketing plans, enhance brand awareness, and utilize data-driven approaches to optimize campaigns. The program is designed to prepare graduates for industry-recognized certifications and offers a blend of general education, business core, and elective courses. With a focus on real-world applications, students will engage in projects that reflect current industry practices, making them well-prepared for roles in advertising, promotions, and marketing management. The program can be completed online, providing flexibility for working professionals.

Required Courses

• Digital Marketing
• Professional Selling
• Mobile Marketing
• SEO vs. SEM
• Digital Advertising
• Consumer Behavior
• Strategic Brand Management
• Strategic Marketing Planning (Capstone)

Elective Courses

• No elective courses listed.