Explore the Bachelor of Science in Marketing program at Southern New Hampshire University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Science in Marketing at Southern New Hampshire University is designed to equip students with essential skills in brand awareness, consumer behavior, market research, and digital marketing. This online program consists of 120 credits, including a 10-course business core and a variety of marketing-focused electives. Students can choose to specialize in Digital Marketing or Social Media Marketing, allowing them to tailor their education to their career goals. The curriculum emphasizes practical experience through an experiential learning course or internship, enabling students to apply their knowledge in real-world settings. Graduates are prepared for diverse roles in the marketing field, including marketing manager, social media manager, and market research analyst, with a strong focus on developing strategic marketing plans and understanding the digital landscape.

Required Courses

• Digital Marketing
• Professional Selling
• Marketing Research
• Consumer Behavior
• Strategic Brand Management
• Strategic Marketing Planning (Capstone)

Elective Courses

• Mobile Marketing
• SEO vs. SEM
• Digital Advertising
• Digital Analytics
• Social Media Marketing Strategy
• Social Media Campaign
• Writing for New Media