Bachelor of Arts in Strategic Communications

The Bachelor of Arts in Strategic Communications at Penn State World Campus equips students with the skills to create impactful communication strategies through a blend of modern research techniques, messaging construction, and campaign analysis. This fully online program requires the completion of 120 credits, including prescribed, additional, and elective courses. Students will engage in subjects such as psychology, statistics, and law, which are essential for effective communication in various organizational contexts. The curriculum emphasizes critical thinking, problem-solving, and the ability to evaluate communication efforts against established benchmarks. Graduates are prepared for diverse roles in communications management, public relations, and media, making them valuable assets in both corporate and nonprofit sectors. The program is designed to be flexible, allowing students to progress at their own pace, making it suitable for those balancing work and study.