Explore the Bachelor of Business (Marketing) program at Open Polytechnic of New Zealand. This program is offered in NZL and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business (Marketing) from Open Polytechnic is designed for individuals seeking to develop specialized marketing skills alongside essential business competencies. This online program covers various marketing dimensions, including goods and services marketing, consumer behavior, and international marketing. Students will engage in practical projects and case studies, integrating theoretical knowledge with real-world applications. The curriculum emphasizes problem-solving, legal implications of marketing, and effective communication strategies. Graduates will be equipped to analyze marketing challenges, prepare operational plans, and contribute to strategic marketing initiatives. The program is flexible, allowing students to balance their studies with work and personal commitments, and can be completed within a maximum of nine years. Career opportunities post-graduation include roles in market analysis, business development, and digital marketing.

Required Courses

• No required courses listed.

Elective Courses

• No elective courses listed.