Bachelor of Science in Marketing

The online Bachelor of Science in Marketing from Northwest Missouri State University equips students with essential skills to influence public buying decisions and support organizational marketing efforts. This program emphasizes strategic thinking, effective communication, and measurable results through a comprehensive curriculum that includes business fundamentals such as accounting, economics, and management. Students engage in experiential learning, applying their knowledge through real-world projects and case studies, including client-based research using IBM SPSS Statistics software. The program consists of 120 credit hours, with a mix of required and elective courses, and prepares graduates for various marketing careers, including roles as market research analysts and marketing strategists. With a strong focus on practical application and industry relevance, over 95% of graduates find employment or continue their education within six months of graduation.