Marketing Bachelor's Degree

The Marketing Bachelor's Degree at Northern State University equips students with essential skills in creating, communicating, and delivering value through products and services. The program emphasizes a comprehensive understanding of marketing beyond traditional advertising, incorporating innovative techniques such as virtual reality and client-based projects. Students will engage in a curriculum that covers various aspects of marketing, including integrated marketing communications, consumer behavior, and marketing research. This degree prepares graduates for diverse career paths in advertising, digital marketing, and public relations, among others. With a focus on real-world experiences, students collaborate with local businesses and organizations, enhancing their portfolios and professional skills. The program is designed to be completed in four years, requiring 120 credit hours, and is available both on-campus and online, making it accessible for a wide range of students.