Explore the Bachelor of Arts in Business Administration program at MCI Management Center Innsbruck. This program is offered in AUT and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Arts in Business Administration at MCI Management Center Innsbruck is a part-time online program designed for future leaders who wish to balance their studies with existing commitments. Spanning six semesters (three years), the program offers a comprehensive curriculum covering finance, operations management, marketing, and strategic management, among other key areas. Students engage in both online live sessions and face-to-face modules held in Innsbruck, allowing for flexibility and personal interaction with peers and faculty. The program emphasizes practical application of theoretical knowledge, preparing graduates for responsible leadership roles in various business contexts. Students can specialize in majors such as Digital Workplace Learning or Innovation & Entrepreneurship, enhancing their skills in contemporary management practices. With a focus on responsible decision-making and sustainable practices, this degree equips students to navigate the complexities of modern business environments effectively.

Required Courses

• Accounting I
• Accounting II
• Investment & Finance
• Operations Management
• Project, Process & Quality Management
• Marketing & Sales
• Digital Marketing
• Human Resource Management & Leadership
• Organizational Development & Change
• Entrepreneurship
• Innovation & Technology Management
• Strategic Management
• International Business
• Bachelor Thesis & Exam

Elective Courses

• Digital Workplace Learning
• Knowledge Management
• Innovation & Entrepreneurship
• Corporate Entrepreneurship
• Interdisciplinary Elective