Explore the Digital Marketing – Bachelor of Communication program at Massey University. This program is offered in NZL and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Communication with a major in Digital Marketing at Massey University is a unique program in New Zealand that integrates business, marketing strategy, and creative communication skills. This degree prepares students for the evolving digital landscape by teaching them about digital media, branding, and effective communication strategies across various platforms. Students will engage in practical projects, including case studies and internships, to gain real-world experience and industry insights. The curriculum includes core courses such as Digital Media: Theory and Practice, Strategic Marketing Management, and Social Media and Digital Marketing, ensuring a comprehensive understanding of the field. Graduates are well-equipped for roles such as digital marketing coordinators and digital strategists, with a high employment rate shortly after graduation. The program emphasizes ethical considerations in digital marketing, preparing students to navigate the complexities of the digital world responsibly.

Required Courses

• Digital Media: Theory and Practice
• Strategic Marketing Management
• Social Media and Digital Marketing
• Marketing Communication and Advertising
• Marketing Consultancy Project
• Branding

Elective Courses

• International Marketing
• Omni-Channel Retail Marketing
• Communication Internship