Explore the Bachelor's in Marketing program at Kansas State University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor’s in Marketing at Kansas State University is designed to equip students with a comprehensive understanding of business fundamentals while allowing them to specialize in marketing. The program consists of 120 credit hours, including core business courses in finance, accounting, and management, alongside a focused marketing concentration. Students will engage in courses such as Consumer Behavior, International Marketing, and Marketing Strategy, preparing them for diverse career opportunities in various sectors including corporate, nonprofit, and government. The program is delivered entirely online, making it accessible for students balancing other commitments. Graduates will be well-prepared for roles in advertising, sales, and market research, among others, with a median salary reflective of the growing demand in the marketing field.

Required Courses

• COMM 105 - Public Speaking IA
• ENGL 100 - Expository Writing I
• ECON 110 - Principles of Macroeconomics
• MATH 100 - College Algebra
• ACCTG 231 - Accounting for Business Operations
• MKTG 400 - Introduction to Marketing
• MANGT 421 - Introduction to Operations and Supply Chain Management
• MANGT 595 - Strategic Management
• MKTG 450 - Consumer Behavior
• MKTG 690 - Marketing Strategy

Elective Courses

• MKTG 544 - International Marketing
• SALES 542 - Fundamentals of Professional Selling
• Any course numbered 100-level or above