Digital Marketing & Social Media

The Bachelor of Science in Digital Marketing & Social Media at Johnson & Wales University is designed to equip students with the essential skills needed to thrive in the digital marketing landscape. This program focuses on developing a comprehensive understanding of brand messaging across various digital platforms. Students will learn to create and analyze social media strategies, engage in content marketing, and utilize SEO techniques. The curriculum includes courses such as Influencer Marketing, Content Creation and Generative AI, and Integrated Search Engine Marketing Campaigns. With a strong emphasis on data analysis, graduates will be prepared to optimize online marketing efforts and communicate effectively with diverse audiences. The program is delivered entirely online, allowing for flexibility in learning while maintaining a career-focused approach. Students can expect to complete the degree in four years, with options for internships to gain practical experience in the field.