Explore the Bachelor of Business (Honours) Marketing – Online Learning program at INTI International University. This program is offered in MYS and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business (Honours) Marketing at INTI International University is designed to equip students with the essential skills and knowledge needed for a successful career in marketing. This fully online program offers 24/7 access to learning materials, allowing students to study at their convenience. Over the course of three years, students will engage with core modules such as Business Ethics, Marketing Principles, and Strategic Management, alongside specialized modules like Consumer Behaviour and Integrated Marketing Communication. The curriculum emphasizes real-world applications and international exposure, preparing graduates to tackle the challenges of the global economy. With a focus on personal development and coaching, this program aims to produce competent marketing professionals ready to excel in various roles, including Marketing Manager and Market Research Analyst.

Required Courses

• Analytics for Business
• Business Accounting
• Business Communication
• Business Ethics
• Economic Principles and Issues
• Entrepreneurship
• Financial Management
• Human Resource Issues and Strategies
• Information Management
• International Business
• Marketing Principles
• Operations Management
• Organisational Behaviour Management
• Strategic Management

Elective Courses

• Corporate Social Responsibility
• Design Thinking
• Presentation Skills