Bachelor of Science in Marketing

The Online Bachelor of Science in Marketing at Illinois College is designed for working adults seeking to advance their careers in marketing. This program is delivered entirely online, allowing students to complete their studies at their own pace. It requires a total of 120 credit hours, which includes 74 hours of general education, 24 hours of business core courses, and 24 hours of marketing core courses. Students will gain a comprehensive understanding of essential business topics such as economics, management, and social media marketing. The curriculum culminates in a practical project where students collaborate with a company to address real-world marketing challenges, ensuring they graduate with applicable skills and experience. This program is ideal for those looking to enter the marketing field or pursue further education, such as an MBA.