B.S. Marketing

The B.S. in Marketing at Franklin University is designed for busy adults seeking to advance their careers in the dynamic field of marketing. This fully online program requires 124 credit hours and can be completed in approximately 18 months for full-time students, with the flexibility to transfer up to 94 credits from previous coursework. The curriculum combines essential marketing principles with practical applications, covering areas such as marketing strategy, market research, digital marketing, and consumer behavior. Students engage in project-based assignments that simulate real-world marketing challenges, culminating in a capstone project that integrates knowledge from various business disciplines. The program is accredited by the International Accreditation Council for Business Education (IACBE), ensuring a high-quality education that meets industry standards. Graduates are well-prepared for roles such as marketing managers, analysts, and digital marketing specialists, equipped with the skills to thrive in a competitive job market.