Online BBA (OBBA) - Marketing

The Online BBA (OBBA) in Marketing at Florida Atlantic University equips students with essential skills for a successful career in marketing across various industries. The program focuses on developing technical expertise in areas such as advertising, digital marketing, and business analytics. Students learn to create effective marketing strategies, manage social media campaigns, and analyze consumer behavior. The curriculum emphasizes practical applications, preparing graduates for roles like Marketing Manager, Brand Manager, and Digital Marketing Specialist. With a minimum requirement of 120 credit hours, the program is designed for flexibility, allowing students to complete their degree fully online. The faculty, experienced in international education and research, guide students through the complexities of modern marketing, ensuring they are well-prepared for the evolving job market. The program's comprehensive approach addresses the growing demand for skilled marketers in an increasingly digital landscape.