Explore the Bachelor of Science in Marketing program at Fisher College. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Science in Marketing at Fisher College prepares students for a dynamic career in marketing through a comprehensive curriculum that emphasizes both traditional and digital marketing strategies. Students engage in market research, consumer behavior analysis, and branding, all while participating in real-world projects and internships. The program offers flexibility with options for 100% online or on-campus learning in Boston, allowing students to tailor their education to fit their personal and professional lives. The curriculum includes core courses such as Principles of Marketing, Marketing Research, and Integrated Marketing Communications, alongside general education requirements. Graduates are equipped to pursue various roles in marketing, including digital marketer, brand manager, and advertising art director, with a strong focus on practical learning and the application of cutting-edge marketing technologies.

Required Courses

• Financial Accounting
• Principles of Business Finance
• Business Law
• Principles of Management
• International Management
• Principles of Marketing
• Consumer Behavior
• Marketing Research and Analysis
• Brand Strategy
• Integrated Marketing Communications
• Marketing Management
• Senior Project

Elective Courses

• Marketing Elective (2)
• Program Elective (300/400 level) (2)