Sport Management BA

The Bachelor of Arts in Sport Management (BASM) at Fairleigh Dickinson University prepares students for careers in various sectors of sports management, including recreational, youth, collegiate, and professional leagues. The program emphasizes a strong foundation in essential areas such as law, finance, marketing, and fundraising, while allowing students to specialize in fields like coaching and fitness. Students benefit from hands-on learning experiences through internships and networking opportunities with industry professionals. The curriculum includes a mix of required courses and electives, ensuring a comprehensive education that fosters critical thinking, communication, and leadership skills. The program is available in traditional on-campus formats as well as online, accommodating both full-time and part-time students. Graduates are well-equipped for diverse roles in the sports industry, from athletic directors to marketing managers, and are prepared to tackle the challenges of this dynamic field.