Bachelor of Business Administration - Marketing

The Bachelor of Business Administration (BBA) in Marketing at Davenport University equips students with essential marketing and analytical skills necessary for today's competitive environment. This program, which requires 120 credits, can be completed entirely online through the Global Campus or on-campus in Grand Rapids, Michigan. Students will learn to create content, manage marketing plans, and utilize data to inform decisions, reflecting the rapidly evolving marketing landscape. The curriculum is designed with input from industry leaders, ensuring that graduates are well-prepared for various marketing roles. Additionally, students can choose to specialize in digital marketing and promotion or marketing technology, and they have the opportunity to earn up to four industry-relevant certifications integrated into their coursework. With hands-on learning experiences, including internships, graduates will leave with a portfolio showcasing their skills and knowledge, ready to meet the demands of employers in the field.