BS in Marketing

The Bachelor of Science in Business with a specialization in Marketing at Capella University is designed to equip students with essential marketing skills and foundational business knowledge. This online program covers critical areas such as marketing research, sales strategies, brand identity, and integrated marketing communications. Students will engage in a curriculum that includes 180 total quarter credits, comprising general education, core, specialization, and elective courses, culminating in a capstone project. The program emphasizes practical applications and aligns with industry standards, preparing graduates for various roles in marketing and business. With a focus on customer needs and effective communication strategies, this degree aims to develop professionals capable of leading marketing initiatives in diverse organizational settings.