Explore the Bachelor of Arts in Marketing program at California Baptist University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The online Bachelor of Arts in Marketing at California Baptist University equips students with essential skills to thrive in various marketing roles. The program emphasizes understanding consumer behavior, market trends, and effective communication strategies. Students will engage in a comprehensive curriculum that covers core business principles alongside advanced marketing topics. The degree can be completed in approximately 16 months with a full-time course load, allowing for accelerated learning. Courses are delivered in an asynchronous format, providing flexibility for students to learn at their own pace. Graduates will be prepared for diverse career opportunities, including roles as marketers, social media specialists, and market research analysts, all while integrating biblical principles into their professional practice.

Required Courses

• MKT 353: Integrated Marketing Communications
• MKT 458: Consumer Behavior
• MKT 333: Principles of Marketing

Elective Courses

• No elective courses listed.