B.A. in Business Marketing

The Bachelor of Arts in Business Marketing at Bethel University is designed to equip students with essential skills for a successful career in marketing. This fully online program emphasizes effective communication, promotional material development, and the implementation of successful marketing strategies. With a curriculum that integrates core business principles and specialized marketing courses, students will gain expertise in areas such as social media and advertising. The program is accelerated, allowing students to complete their degree in as little as two years, while also being transfer-friendly, accommodating up to 90 transfer credits. The degree is taught by experienced instructors, ensuring that students receive a quality education that prepares them for various marketing roles, including advertising and promotions management, sales management, and public relations. The program consists of 120 credit hours, including general education, electives, and major courses, providing a comprehensive educational experience.