Bachelor of Science in Marketing

The Bachelor of Science in Marketing at Bellevue University is designed to equip students with the skills necessary to thrive in the dynamic field of marketing. This online program emphasizes a data-driven approach, allowing students to analyze consumer behavior and market trends effectively. The curriculum covers essential topics such as digital marketing, social media strategies, and ethical decision-making in marketing. Students will engage in an accelerated cohort format, taking one course at a time, which fosters collaboration and networking among peers. With a total of 127 credit hours required for graduation, the program prepares graduates for various roles in marketing, including digital marketing specialists and content coordinators. The flexible online format allows students to balance their studies with personal and professional commitments, making it an ideal choice for busy individuals seeking to advance their careers in marketing.