Explore the Online MS in Marketing program at Baruch College. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Online MS in Marketing at Baruch College's Zicklin School of Business is designed to equip students with essential skills in digital marketing, a critical area in today's business landscape. The program offers a comprehensive curriculum that includes both required and elective courses, totaling between 30 to 33 credits, depending on prior coursework. Core courses cover topics such as Marketing Research, Consumer Behavior, and Digital Marketing, while electives allow for specialization in areas like Marketing Analytics and Social Media Marketing. The program is fully online and delivered asynchronously, providing flexibility for working professionals. Students will gain hands-on experience with leading digital marketing tools and have access to career support services. This degree is ideal for those looking to advance their careers in digital marketing without the need for prior experience in the field.

Required Courses

• Business Communication I
• Marketing Research
• Marketing Management
• Consumer Behavior
• Marketing Consulting Practicum
• Digital Marketing

Elective Courses

• Direct Marketing I: Strategy and Tactics
• Media Planning in the Digital World
• Direct Marketing II: Database Marketing and Managing the Creative Process
• Marketing Analytics
• Web Analytics and Intelligence
• Marketing Analytics with Big Data
• Social Media Analytics
• Internet Marketing and Global Business
• Search Engine Marketing
• Social Media Marketing
• Digital Marketing Strategy
• Special Topics in Digital Marketing