Explore the Bachelor of Arts in Marketing program at Avila University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Arts in Marketing online program at Avila University prepares students for a dynamic career in marketing by equipping them with essential skills in creating, promoting, and managing impactful product and brand campaigns. The curriculum covers fundamental marketing competencies, including core business concepts such as accounting, economics, finance, and management. Students will engage in multidisciplinary coursework that emphasizes effective communication across various organizational contexts. The program is designed to provide a values-based education combined with practical, real-world experience, supported by highly engaged faculty. Graduates will be well-prepared for roles such as Marketing Specialist, Marketing Coordinator, and Marketing Analyst, making them highly sought-after professionals in the marketing field.

Required Courses

• CO 110: Fundamentals of Communication
• EN 111: Composition I
• AR 183: Survey Art II: From the Renaissance to Modernism
• BI 111: General Biology - Cell & Genes w/Lab
• EN 278: Global Lit
• HI 204: American Experience II
• MA 117: Mathematical Modeling and Reasoning
• PL 255: Ethics
• SO 101: Intro to Sociology
• RS 117: World Religions
• IS 311: Peace Studies
• AC 201: Accounting I
• AC 202: Principles of Accounting II
• BU 305: Legal Aspects of Business
• BU 321: Management
• BU 498: Writing a Business Plan
• CO 312: Writing Plans & Proposals
• CS 210: Navigating the Digital Society
• EC 202: Microeconomics
• EC 203: Principles of Macroeconomics
• EC 240: Statistical Analysis
• EN 112: Composition II: Rhetorical Argument
• BU 330: Finance
• BU 310: Marketing
• PY 101: General Psychology

Elective Courses

• MK 415: Marketing Policy
• MK 417: Marketing Research
• MK 312: Consumer Behavior
• MK 420: Digital Marketing Communication
• MK 316: Personal Selling
• MK 411: International Marketing