Bachelor of Arts in Business – Sports Business

The Bachelor of Arts in Business with a concentration in Sports Business at Arizona State University prepares students for a dynamic career in the sports industry. This program focuses on the intersection of business principles and sports management, equipping students with essential skills in marketing, finance, and analytics tailored to the sports sector. Students will engage in coursework that covers topics such as sports marketing, fan behavior, and communication in business, providing a comprehensive understanding of how to effectively engage with various stakeholders in the sports world. The program is housed within the prestigious W. P. Carey School of Business, ensuring a high-quality education delivered by experienced faculty who are active in the sports industry. Graduates will be well-prepared for diverse roles, including marketing manager, public relations specialist, and market research analyst, making this degree a valuable asset for those passionate about sports and business.