Explore the Digital Marketing BSc (Hons) program at Anglia Ruskin University. This program is offered in GBR and provides an excellent learning opportunity in Undergraduate studies.

The BSc (Hons) Digital Marketing course at Anglia Ruskin University is designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of digital marketing. This fully online program spans four years, allowing for flexible study that accommodates personal and professional commitments. Students will engage with a curriculum that covers core marketing principles, digital campaign planning, consumer behavior, and data analytics, among other topics. The course is accredited by the Institute of Data and Marketing (IDM) and recognized by the Chartered Institute of Marketing (CIM), ensuring that graduates are well-prepared for a variety of roles in the marketing sector. With a focus on practical application, students will have opportunities to work on real-world projects, enhancing their employability in a competitive job market. The total tuition fee for the program is £16,800, with options for payment plans available.

Required Courses

• Understanding Work-Based Learning
• Principles of Marketing
• Marketing Communications
• Introduction to Digital Marketing & Campaign Planning
• Introduction to Organisations & Management
• Understanding Consumers and the Customer Journey
• Data and Analytics for the Digital Marketer
• B2B Marketing
• International Marketing
• Developing Content for Campaigns
• Project Management
• Strategic Brand Management
• Creating Impact through Compelling and Visual Content
• Retailer and Shopper Marketing
• Financial and Professional Services Marketing
• International Intercultural Management
• Campaign Showcase

Elective Courses

• No elective courses listed.