Bachelor of Science in Marketing

The Online Bachelor of Science in Marketing at Abilene Christian University equips students with essential skills to thrive in a consumer-centric world. This fully online program combines general business competencies with specialized marketing knowledge, focusing on data analysis, communication, and brand management. Students can choose between two concentrations: General Marketing, which prepares them for roles in sales, research, or creative fields, and Analytics, which emphasizes data-driven decision-making. The curriculum includes a 27 credit-hour core, 21 credit hours in the chosen concentration, and 16 credit hours of electives, totaling 120 credit hours. Graduates are well-prepared for various marketing careers, including marketing management, market research, and data analysis, with a strong emphasis on understanding consumer behavior and leveraging digital technologies for effective campaigns.